Advanced Stats Section > PER vs. EFF

As I'm looking through my players individual advanced stats I see there are categories for PER and EFF. What is the difference between the two? The definitions are Player Efficiency Rating and Individual Player Efficiency, but what do each of them mean? Do you give more weight to one or the other?
I'm looking to tweak the minutes distro for my starters and bench and trying to see if these two stats categories would be helpful in backing up these decisions.
I'm looking to tweak the minutes distro for my starters and bench and trying to see if these two stats categories would be helpful in backing up these decisions.